ODM and EMS providers are poor when it comes to brand marketing. Differentiation comes from identifying that short list of relevant attributes your organization does exceptionally well in comparison to other alternatives also available to buyers in industry.
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Tag Archives: differentiation
Effective ODM and EMS provider marketing
Value propositions and differentiation for contract electronics services
For EMS firms, this means a continuation on their march toward bankruptcy and eventual replacement by emerging service providers. For OEMs, their ability to fully outsource production and focus on their core competencies will remain limited. Collectively, stagnancy in the EMS-OEM relationship will …
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In conversation with Valeria Maltoni on Dell and building your brand
Leading marketing expert Valeria Maltoni talks about how tech companies can effectively engage customers, and connect. In her discussion, Valeria cites Dell’s successful campaign to …
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