Tag Archives: Marketing

Marketing research and techniques for identifying new customer segments in EMS manufacturing industry

Industry and market research plays a vital role in the success of contract electronics manufacturing marketer roles and responsibilities. Comprehensive research and analysis can help EMS marketers identify potential customer segments and tailor EMS provider marketing strategies to target the …
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Effective ODM and EMS provider marketing

ODM and EMS providers are poor when it comes to brand marketing. Differentiation comes from identifying that short list of relevant attributes your organization does exceptionally well in comparison to other alternatives also available to buyers in industry.
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Marketing guru Seth Godin on branding and new media

You need to decide if you’re selling to people who know you or people who don’t. If you are …
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