Industry and market research plays a vital role in the success of contract electronics manufacturing marketer roles and responsibilities. Comprehensive research and analysis can help EMS marketers identify potential customer segments and tailor EMS provider marketing strategies to target the …
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Tag Archives: Marketing
Marketing research and techniques for identifying new customer segments in EMS manufacturing industry
Effective ODM and EMS provider marketing
ODM and EMS providers are poor when it comes to brand marketing. Differentiation comes from identifying that short list of relevant attributes your organization does exceptionally well in comparison to other alternatives also available to buyers in industry.
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Marketing guru Seth Godin on branding and new media
You need to decide if you’re selling to people who know you or people who don’t. If you are …
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