ODM and EMS providers are poor when it comes to brand marketing. Differentiation comes from identifying that short list of relevant attributes your organization does exceptionally well in comparison to other alternatives also available to buyers in industry.
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Tag Archives: buyer
Effective ODM and EMS provider marketing
Challenges revealed in the many faces of EMS provider culture
Following are some of my personal experiences and insights gained through my years of dealing with different countries, EMS provider organizations and people in the EMS industry across Asia, Europe and the Americas. However, fewer culture gaps exist between Asian countries than, say, compared to western nations, or counties on the Africa continent. Similarly, working styles in western countries tend to be less divergent with countries located on the same continent than compared to a Chinese or Thai style.
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